I run across them all the time. The people who believe that online advertising does not work. Or that it works on some people, but not on them.
If you think advertising doesn’t work on you, prepare for a shock.
Advertising is totally unnecessary. Unless you plan to make money. But advertising isn’t just about making money:
- if you want more interest,
- if you want more awareness,
- if you want more funding,
you need to advertise, with logos, websites, ads, and brochures.
But where do you start? There are so many things to think about when you’re considering putting your enterprise “out there”.
These tips will help you figure out what needs doing first. And can give you some solid direction when you approach your committee, your board, or your partner about spending money on communications — wisely.