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Designing for growth

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How to paste a logo into Word the easy way

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Paste a logo into Word — whether it’s on a letterhead, envelope, business card, or an invoice. Here’s how to paste a logo into Word.

Paste a logo into Word — here's what it looks like

Up to now, we’ve been thinking about pretty big things: Is graphic design a smart investment? and Why paying attention to marketing your enterprise matters. As a result, these are very thinky topics. Because of that, now it’s time to have some fun. So here is how you can paste a logo into Word — or any graphic into Word, for that matter.

When we design a logo for you, we know you want it for your letterhead. But you could also put your logo in:

  • An invoice;
  • A business card;
  • A mailing label; and
  • You don’t have to paste a logo into Word only — how about pasting a logo into your email, too?

It all starts with knowing how to paste a logo into Word.

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Creative process: How to be more comfortable with it

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The creative process can be agony for business people. Here’s how you can enjoy what can be an uncomfortable time. And maybe develop something of a massive miracle.

The creative process can require you to do things you're not comfortable with.

Photo credit: Ryan McGuire | Gratisography.com

We understand when you’re not comfortable with the creative process.

In the creative process, creativity and business come together. And it’s a strange union.

Business has a place for everything and everything in its place. Business is about prices and items and timetables and deadlines. It’s about the sure thing. It’s time to work because it’s Monday at 8 a.m.

Creativity is about intuition and metaphor. It’s about neat things looking for a home — it remembers that the capital “Y” of a particular typeface looks like a palm tree and that “U-S-A” is in the middle of “Jerusalem”. It takes risks. It wants to work when it darn well feels like it — like 11:19 on a Saturday night.

Creativity likes complexity. Business tries to simplify. Or, as Henry Ford said, the Model T could come in any color — as long as it were black.

But creativity and business both need to solve problems. …

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Website mistakes that waste your hopeful money

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Website mistakes waste your money. Your bad strategy is making your site useless. Avoid massive mistakes and make your website much better today.
Website mistakes are like wasting money: totally unnecessary.

Your website is a waste of money because it’s probably built by IT people or graphic designers who just want to “get something up”, get their cheque, and have it safely in the bank before your excitement dies down — and before you realize that the website you paid cold, hard cash for isn’t doing anything for your business.

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Logo mistakes: 7 big ones that are killing your business

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When you take your car in for repairs, you want to know that a professional is fixing it. Does your logo look like a professional is running your business? Or are logo mistakes dooming your enterprise to last place in the marketplace?

A beached ship wreckage symbolizes a business going down.

Your logo is the face of your business. In far too many cases, the faces of the businesses we’ve seen look more like Mr. Potato Head than George Clooney.

Your company’s logo design is important. It is a statement of business intent. Your logo should last for years. Thousands of people will see it. When you paste your logo into a Word document, you can be assured that your logo is a non-verbal way to say the things you can’t say in words: Things like, “We’re competent”, or, “Trust us”.

When a prospective customer is looking to buy, she is sensitive to risk. A good logo reassures her that trusting you is a good idea.

But the messages your logo sends may not be so reassuring. Here is a list of popular logo mistakes that are killing your business.

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The best ROI of graphic design: Breakthrough success

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What is the ROI of graphic design?

Big business: Design gives a great return on investment according to the Design Business Association. Each year they give out awards to products and services in which design has contributed to breakthrough growth.

Your business: You’re at a business schmooze fest. And you see someone you know. You want to talk to her — and you would, if only you could remember her name.

You — and hundreds of companies — just demonstrated something as old as humankind.

You’ve proven the power of pictures over words.

A woman thinks carefully about the ROI of graphic design
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Advertising techniques: A world-famous violinist is shocked

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I hear it again and again. “Oh, we don’t need any advertising techniques to sell our stuff. We have such a quality product that we think the money is just going to come.”

Joshua Bell played his violin in the Washington DC subway — a great place to learn some advertising techniques.

It’s a popular myth, according to Entrepreneur magazine in a small-business start-up myths article.

And it’s a myth that’s easy to believe:

  • Some advertising techniques to market your venture cost money — money that you’d rather keep;
  • In addition, your friends are all encouraging you to go ahead; and
  • You’re so good at what you do! How could the world not love it?

But being good at what you do doesn’t mean you’ll be successful. In the initial flurry of starting a new business, it’s easy to mistake the good wishes of people with actual buying intent.

As a result, you will find that intentions aren’t enough as weeks pass and the intention evaporates, or gets distracted by the next shiny, new thing. And you realize you can’t take good wishes to the bank….

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